Diamond Education
At Zoland, we are dedicated to providing you with essential knowledge about diamonds to make your buying experience comfortable and educated. For a fully tailored and in-depth experience, we invite you to schedule a consultation with one of our Zoland team members. This personalized session is designed to cater to your specific needs and preferences. While we always ensure that our customers receive a thorough education, you can also begin your journey by exploring our beginner’s diamond guide. Let us be your trusted source for making meaningful and informed decisions when it comes to selecting the diamond of your dreams.
The Diamond Guide
A diamond’s value and appearance are determined by what are referred to as the “4Cs” – Color, Cut, Clarity, and Carat. A diamond purchase is all about determining a balance between the “Four C’s” to find a stone that fits within your budget. An ideal diamond is not necessarily a D color, IF clarity, or excellent cut. The right choice for you is one that takes your preferences and budget into consideration.
CARAT
Carat is the unit used to measure a diamond’s weight.
COLOR
Color refers to the natural tint of white diamonds.
CUT
Cut refers to the quality and sparkle of a diamond's facets.
CLARITY
Clarity refers to the degree of natural flaws in a diamond.
Diamond Shapes
These are the various cuts and forms that diamonds can take, influencing their appearance and brilliance. Each shape has its own distinct charm, making it a matter of personal preference for individuals to choose the one that resonates with their style. From the classic brilliance of a round diamond to the elegance of an emerald cut or the modern appeal of a princess cut, the diverse array of diamond shapes allows for a wide range of choices to match various tastes and relationships.